Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
Q1 2017 Showing Steady Growth
Results are in from our 2017 first quarter survey of school marketers and they show steady growth. Overall first quarter 2017 sales are up +3% from last year. This follows an FY 2016 finish that was reported up +3%. The school market appears to be on a steady course of growth.
A New Education Market is On Its Way
Not too many days passed between the time new Secretary of Education Betsy DeVos was confirmed and U.S. education policy began making a sharp turn to the right. By early March the Senate voted to scrap the Obama administration’s regulations on school accountability. This could have huge implications for the state of the education market and school marketers in particular.
How will shools spend their discretionary funds this school year?
School secretaries are key players when it comes to schools learning about and making decisions on educational products and services. In an October 2016 survey of 200 elementary through high school secretaries conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR), secretaries responded to questions regarding their schools’ spending, and more, for the 2016 – 2017 school year.