Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Reaching Your K-12 Buying Audience

Oct 9, 2018

First, you need to identify who’s part of the purchasing process, then you need to communicate in ways they care about.

Buyers are wary of vendors. No surprise there. Yet vendors continue to produce materials intended to appeal to buyers that aren’t believable or useful. Those were the big findings in a business-to-business “buying disconnect” study that queried hundreds of buyers and vendors.

Digital Trends: What Do the Numbers Tell Us?

Should We Be Worried?

Oct 9, 2018

MDR’s Digital Trends in the Education Market report reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique email campaigns.

Selling Success in the School Market

The next purchasing cycle in the education market is about to begin. Are you prepared to succeed?

Oct 4, 2018

Bob Stimolo, president and founder of School Market Research Institute (SMRI), has the latest research to help you grow sales in the education market.

Bob will present the key marketing concepts that lead to success in a webinar especially for those marketing to schools and educators. In addition, he'll share:

  • Which are the most effective media
  • How to select the most responsive schools and educators
  • The best times to conduct your marketing campaigns

You'll also learn key findings from the latest market research conducted by SMRI.

Date: Thursday, October 18, 2018

Time: 9:30 a.m. Eastern

Price: $39.00 Join the eMarketing Learning Center at no charge and attend the webinar for FREE!

Register Today!