Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Five Lessons All Marketers Can Learn From Direct Mail

Nov 13, 2018

A long time ago in a postal system far, far away, direct mail was called mass marketing. It was the 1980s, and companies were dumping billions of advertisements into the mail stream, so much so that those ads fully deserved their eventual moniker - junk mail.

How to Build a Solid Forecast

More on Forecasting

Nov 12, 2018

Accurate forecasts are important to running a business efficiently.  If your forecast is too high, more money is invested in having products (or services) available to meet the anticipated demand than is necessary, reducing the company’s profitability.  On the other hand, if the forecast is too low, there is not enough product (or service staff) to fulfill orders resulting in delayed shipments, cancelled orders and unhappy customers, again affecting the company’s profitability.  Yet, forecasting can be challenging, especially in the education market.  Here are some thoughts that might make forecasting for your company a little easier.

Are Changes to Standard Mail on the Horizon?

Nov 11, 2018

An unfortunate yet chronic criticism of the Postal Service is that it seems to not understand its commercial customers’ businesses. What they do, why they do it, what their business objectives are – all that seems too often to escape the USPS, despite decades of exchange between the agency’s personnel and its customers at a range of levels and venues.