Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

The Challenges of Selling Into Education

Sep 18, 2018

Navigating the K-12 procurement process is a big challenge for companies seeking to sell into this market, writes John Katzman, CEO of Noodle Markets, in an article for Huffington Post. It involves extensive research, documentation, time and patience. Katzman describes the process as “complex, bureaucratic, expensive, and opaque.”

Amazon's Footprint Grows in K-12 Purchasing

Should We Be Worried?

Sep 18, 2018

Amazon could receive up to $5.5 billion over the next 11 years through a cooperative purchasing contract used by cities, counties, and school districts alike - and that’s got some people fired up.

How Good is Your Forecast?

Jul 18, 2018

Are you forecasting based on future market conditions or past sales performance?

The school market poses a number of challenges to marketers, but one of the most daunting is the ability to forecast sales with consistency. Many factors can influence how and when schools will spend their money. Changes in federal education policy, state and local politics, extreme weather, and relations between teachers and administrators can speed up, slow down or even shut down school spending.