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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

Education Market Second Quarter 2015 Sales Up +3.4%

Forecast for Q3: Sales Up +5.4%

Date: July 31, 2015

Results are in from our second quarter survey of school marketers. Overall second quarter 2015 sales are reported to be up +3.4% from last year. School marketers forecast Q3 sales will be strong with an increase of 5.4% over last year. Respondents remain bullish on the future forecasting that FY2015 sales will be up by +4%.

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More Than Half of America's Children Live in Poverty

ASCD Releases New Report on Poverty and Education

Date: July 31, 2015



The United States’ longstanding narrative around poverty, especially its damaging effects on children and their ability to succeed academically, has often been depicted as a problem confined to specific regions or localities, such as inner-city neighborhoods, and occurring mostly within specific ethnic or minority populations.

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The Budget and ESEA

Date: July 31, 2015

The Budget for the Department of Education in fiscal year 2016 advances many of the priorities for overhauling the Elementary and Secondary Education Act (ESEA) that Secretary Duncan outlined in his speech on January 12. Key proposals within either the existing ESEA or a reauthorized law are outlined below. The Administration looks forward to working with Congress on improving the ESEA to ensure that it delivers on the promise of equity and real opportunity for every child and provides better preparation, better support, and more resources for teachers and school leaders.

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© 2015 SMRI