Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Ed Marketers Stepping Up Marketing Efforts

Signaling Bullish Outlook

Oct 25, 2016

Our third quarter survey was conducted in October 2016, the results are in, and they are consistent with Q2 findings. Respondents report Q3 2016 sales up +7%, the same as was reported in the second quarter. The economy and marketing strategies remain the top picks to explain why sales were up. Year-to-date 2016 sales were reported up by +7%.

Brand vs Direct Marketing

Different Strokes

Oct 6, 2016

Brand marketing and direct marketing are opposites.  Brand marketing can be extremely effective when conducted at an appropriate level.  But it requires a certain “mass” before its effectiveness kicks in.

Trends in Bullying at School Among Students Ages 12 to 18

Jul 28, 2016

The National Center for Education Statistics, in the Institute of Education Sciences, has released a Data Point entitled Trends in Bullying at School Among Students Ages 12 to 18. Data from the School Crime Supplement (SCS) to the National Crime Victimization Survey, a nationally representative sample survey of students ages 12 through 18, were used to examine trends in bullying at school. The SCS study is completed every other year. Data from five consecutive surveys are included in this report.

To download the full report, visit http://nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2016004