Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.
Teachers' Attitudes Toward Email Promotions
A New Opportunity: Summer Marketing Programs
Date: May 31, 2013
In the first two weeks of April 2013, over 1,000 educators responded to email surveys regarding their habits and attitudes toward emails. These surveys were co-sponsored by MCH Strategic Data and School Market Research Institute, Inc.
Disappointed With Your Emarketing?
You Are Not Alone
Date: May 15, 2013
In an effort to economize, many school marketers have turned to emarketing as an alternative to print promotions. While some reduced their print efforts, others abandoned print altogether in favor of email. Our experience is that while emarketing can be effective with customers, this approach has yielded disappointing results for many, especially when prospecting.Read More...
States Respond to Federal Funds Gridlock
New Research Reveals How Obama Waivers are Changing Education
Date: April 30, 2013
On September 23, 2011, President Obama and Secretary Duncan announced a policy that would allow states to request flexibility in complying with certain provisions of the Elementary and Secondary Education Act (ESEA), if they agreed to implement particular reform measures. While states have always been able to apply for waivers of some aspects of ESEA, this Obama Administration policy was remarkable for a few reasons.