Helping to bring quality education materials and services to schools for over 30 years.


Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

An Unspectacular Finish to 2016

Still A Good Year Overall

Feb 14, 2017

Fourth quarter sales predictions for ed marketers did not come to pass.  Some forecasts were off by more than 50%, yet overall, 2016 was still a good year.

School Secretaries Speak Out

How will shools spend their discretionary funds this school year?

Jan 9, 2017

School secretaries are key players when it comes to schools learning about and making decisions on educational products and services. In an October 2016 survey of 200 elementary through high school secretaries conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR), secretaries responded to questions regarding their schools’ spending, and more, for the 2016 – 2017 school year.

Brand vs Direct Marketing

Different Strokes

Oct 6, 2016

Brand marketing and direct marketing are opposites.  Brand marketing can be extremely effective when conducted at an appropriate level.  But it requires a certain “mass” before its effectiveness kicks in.