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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

Education Market First Quarter 2015 Sales Up +4 Percent

Forecast for Q2: Sales Up +7%

Date: April 30, 2015

Results are in from our first quarter survey of school marketers. Overall first quarter 2015 sales are reported to be up +4% from last year. School marketers forecast Q2 sales will be up a whopping 7% over last year. Respondents remain bullish on the future forecasting that FY2015 sales will be up by +8%.

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Teacher Turnover

What Keeps Teachers Teaching?

Date: April 30, 2015



The National Center for Education Statistics (NCES) is the primary federal entity for collecting, analyzing, and reporting data related to education in the United States and other nations. It fulfills a congressional mandate to collect, collate, analyze, and report full and complete statistics on the condition of education in the United States; conduct and publish reports and specialized analyses of the meaning and significance of such statistics; assist state and local education agencies in improving their statistical systems; and review and report on education activities in foreign countries.

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Complete Guide to B2B Email Marketing

Date: April 30, 2015

The following is an excerpt published by Sales Force Pardot of Atlanta, Georgia. To view the complete report go to www.pardot.com/whitepapers.

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