Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Ed Publishers and Preschool/Day Care Marketers Start 2018 Off with a Bang!

Marketing Execs Forecast Q2 2018 to be Up +4%

Apr 25, 2018

Educational publishing companies started the 2018 year off with an impressive +4% increase in Q1 sales.  Companies that market to the Preschool/Day Care market came in second with a +3% increase in Q1 sales.  But the rest of our survey respondents report flat sales or minor decreases in sales.

School Closing Dates 2018

Apr 25, 2018

Time your campaigns and promotions to take advantage of unspent money at year-end.  Plan, segment, and deploy your direct marketing campaigns according to school's closing dates.

Is Your House File "Dirty"?

How much is that costing you?

Apr 12, 2018

Ask any service bureau manager which files are the “dirtiest” and the response you get will always be the house or customer files.  They get that way for two main reasons:  One, the database they are housed in doesn’t have enough fields to accommodate the data that must be kept on file; and, two, the data entry clerks are too pressed for time to enter data in a consistent manner.