Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
Still A Good Year Overall
Fourth quarter sales predictions for ed marketers did not come to pass. Some forecasts were off by more than 50%, yet overall, 2016 was still a good year.
How will shools spend their discretionary funds this school year?
School secretaries are key players when it comes to schools learning about and making decisions on educational products and services. In an October 2016 survey of 200 elementary through high school secretaries conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR), secretaries responded to questions regarding their schools’ spending, and more, for the 2016 – 2017 school year.
Brand marketing and direct marketing are opposites. Brand marketing can be extremely effective when conducted at an appropriate level. But it requires a certain “mass” before its effectiveness kicks in.