Helping to bring quality education materials and services to schools for over 30 years.


Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

How Good is Your Forecast?

Jul 18, 2018

Are you forecasting based on future market conditions or past sales performance?

The school market poses a number of challenges to marketers, but one of the most daunting is the ability to forecast sales with consistency. Many factors can influence how and when schools will spend their money. Changes in federal education policy, state and local politics, extreme weather, and relations between teachers and administrators can speed up, slow down or even shut down school spending.

Direct Mail Suffers From Lack of Measurement, Not Lack of Effectiveness

Jul 17, 2018

“In the digital age, direct mail is still a very powerful tool. But just as important as reaching the customer is accurately measuring direct mail’s effectiveness. In today’s business climate, finding the right metrics holds the key to a powerful, efficient and successful campaign” says Matt Fusco, Co-Founder and COO, Barometric.

In the ever-growing and powerful digital consumer age, direct mail still matters. As a matter of fact, it matters a lot.

Public School Teacher Spending on Classroom Supplies

Jul 2, 2018

The Teacher Questionnaire was administered as part of the 2015–16 National Teacher and Principal Survey (NTPS), which is a nationally representative sample survey of public K–12 schools, principals, and teachers in the 50 states and the District of Columbia.


Which segment of the school market industry has fared best in sales, and which have not?

What are the tried and true best practices for marketing to schools and educators?

The answer to these and many more questions are presented in a new webinar that was created especially for members of the Education Book and Media Association and you can view it FREE by going to