Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

FREE Webinar Viewing

Jun 4, 2018

Do school secretaries agree with school marketers as to which are the most effective media for selling products and services to teachers and administrators?

How have school market sales changed over the last five years?

Which segment of the school market industry has fared best in sales, and which have not?

What are the tried and true best practices for marketing to schools and educators?

The answer to these and many more questions are presented in a new webinar that was created especially for members of the Education Book and Media Association and you can view it FREE by going to http://edupaperback.org/page-1861556.

Ed Publishers and Preschool/Day Care Marketers Start 2018 Off with a Bang!

Marketing Execs Forecast Q2 2018 to be Up +4%

Apr 25, 2018

Educational publishing companies started the 2018 year off with an impressive +4% increase in Q1 sales.  Companies that market to the Preschool/Day Care market came in second with a +3% increase in Q1 sales.  But the rest of our survey respondents report flat sales or minor decreases in sales.

School Closing Dates 2018

Apr 25, 2018

Time your campaigns and promotions to take advantage of unspent money at year-end.  Plan, segment, and deploy your direct marketing campaigns according to school's closing dates.