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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

FY2014 Sales Reported Up by 1.8%

Q4 2014 Showed No Sales Growth

Date: February 28, 2015

Overall, Q4 2014 sales showed 0 growth. Thirty-eight percent of the respondents reported sales increases averaging +10.0% growth and 34% reported sales decreases averaging -13.8%. Twenty-eight percent said sales were flat.

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Principals Speak Out on Public Education

Most are Pro Change in Standards and Mobile Devices

By Annie Galvin Teich

Date: February 28, 2015



For the past four years, MCH Data has polled K-12 Principals on the issues that most concern them. This recent survey reveals insights into Principals’ opinions about changes in learning standards and technology in their schools.

Principals are more optimistic this year than last. Even though they continue to report being challenged by inadequate funding, insufficient student readiness, and confusion about implementation of the Common Core, they are also quick to demonstrate appreciation for their teachers’ commitment to their students and their professional development efforts.

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SIIA Estimates $8.38 Billion U.S. Market for PreK-12 Educational Software and Digital Content

Annual Report Shows Steady Growth in the Education Technology Sector

Date: February 24, 2015

The Education Technology Industry Network (ETIN) of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industry, recently released its “2014 U.S. Education Technology Industry Market:  PreK-12 Report.”  The report values the overall PreK-12 non-hardware education technology market at $8.38 billion, compared to last year’s valuation of $7.9 billion.

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