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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

A Full Year of Solid Growth

Education Market in a Turnaround

Date: February 29, 2016

Results are in from our fourth quarter survey of school marketers and they make a solid case for a market turnaround. Overall fourth quarter 2015 sales are up +6% from last year. This follows a third quarter that was reported up +4 % and a second quarter that was reported to be up +3%. This is the strongest school market and the first with four consecutive quarters of consistent growth that we’ve seen in years.

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No Child Left Behind Replaced by Every Student Succeeds Act

First Successful Reauthorization of the Elementary and Secondary Education Act Since 2007

Date: February 29, 2016



The Every Student Succeeds Act (ESSA) was signed by President Obama on December 10, 2015. This bipartisan measure reauthorizes the 50-year-old Elementary and Secondary Education Act (ESEA), the nation’s education law and longstanding commitment to equal opportunity for all students. ESSA provides the majority of the federal funds dispersed to districts and schools through Title I and other provisions of the act.

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School Breaks More Concentrated This Spring

Almost Half of All Schools Closed the Week Before Easter

Date: February 29, 2016

Forty-eight percent of all the districts and schools in the nation will be closed the week of March 21 – the week preceding Easter. This is a deviation from most years in the past. The trend has been that about 25% of the nation’s schools closed the week before Easter and another 25% closed the week after.

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