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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

School Market Heating Up

Education Market on a Roll

Date: April 30, 2016

Results are in from our 2016 first quarter survey of school marketers and they show impressive growth. Overall first quarter 2016 sales are up +8% from last year. This follows an FY 2015 finish that was reported up +6. The school market appears to be on a positive roll.

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School Market Poised for Growth

Next 5 Years Will See Increases in Students, Teachers, and Spending

Date: April 30, 2016



The National Center for Education Statistics (NCES) is projecting growth in all the main facets of the education market including the number of students, teachers and dollars spent. NCES also foresees a shift in the student population ethnic mix with the greatest rate of growth coming from Hispanic and Asian students. New teacher hires are expected to rise and per pupil/ teacher ratios to decline. Here are the key projections from the statistical branch of the Department of Education.

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No Child Left Behind Replaced by Every Student Succeeds Act

First Successful Reauthorization of the Elementary and Secondary Education Act Since 2007

Date: February 29, 2016

The Every Student Succeeds Act (ESSA) was signed by President Obama on December 10, 2015. This bipartisan measure reauthorizes the 50-year-old Elementary and Secondary Education Act (ESEA), the nation’s education law and longstanding commitment to equal opportunity for all students. ESSA provides the majority of the federal funds dispersed to districts and schools through Title I and other provisions of the act.

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