Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Is Your House File "Dirty"?

How much is that costing you?

Apr 12, 2018

Ask any service bureau manager which files are the “dirtiest” and the response you get will always be the house or customer files.  They get that way for two main reasons:  One, the database they are housed in doesn’t have enough fields to accommodate the data that must be kept on file; and, two, the data entry clerks are too pressed for time to enter data in a consistent manner.

Ed Market Bullish on 2018

Marketing Execs Forecast 2018 to be Up +6%

Feb 12, 2018

2017 is over, finishing with sales up +4% over 2016. The forecast for FY 2018 is even better with expectations overall for +6% growth.

Trump Seeks to Cut Education Budget by 5 Percent, Expand School Choice Push

Feb 12, 2018

President Donald Trump is seeking a roughly 5 percent cut to the U.S. Department of Education's budget for fiscal 2019 in a proposal that also mirrors his spending plan from last year by seeking to eliminate a major teacher-focused grant and to expand school choice.