Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
How will shools spend their discretionary funds this school year?
School secretaries are key players when it comes to schools learning about and making decisions on educational products and services. In an October 2016 survey of 200 elementary through high school secretaries conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR), secretaries responded to questions regarding their schools’ spending, and more, for the 2016 – 2017 school year.
Signaling Bullish Outlook
Our third quarter survey was conducted in October 2016, the results are in, and they are consistent with Q2 findings. Respondents report Q3 2016 sales up +7%, the same as was reported in the second quarter. The economy and marketing strategies remain the top picks to explain why sales were up. Year-to-date 2016 sales were reported up by +7%.
Brand marketing and direct marketing are opposites. Brand marketing can be extremely effective when conducted at an appropriate level. But it requires a certain “mass” before its effectiveness kicks in.