Helping to bring quality education materials and services to schools for over 30 years.

Services

Consulting

Creative and Production

Digital Marketing

Mailing Lists

  List Management

Research

Information

School Marketing Newsletter

FREE E-Newsletter

Training

Customized Seminars

 



 


 

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

Sales Up 2% for 3rd Quarter

Fourth Quarter Forecast +2.5%

Date: October 31, 2014

Results are in from our third quarter survey of school market sales and overall Q3 sales show +2% growth over prior year. That’s twice the sales growth reported in our Q2 survey. Overall year-to-date sales are reported up +2% from last year. In our Q2 survey, respondents said 2014 YTD sales showed 0% growth over last year. On average, school marketers are predicting Q4 growing by +2.5% relative to last year.

Read More...

K-12 Technology Integration Lags Expectations

Survey Finds Current Levels Well Below Ideal

Date: September 30, 2014



The Software and Information Industry Association (SIIA) provides global services in government relations, business development, corporate education, and intellectual property protection to more than 800 leading software and information companies. SIIA’s Education Division serves and represents more than 180 member companies that provide software, digital content, and other technologies that address educational needs.

Read More...

"April Surprises" Left Many States with Bad News

State Taxes Provide Half of All K-12 Funding

By Lucy Dadayan and Donald J. Boyd

Date: September 30, 2014

“April surprises” brought bad news for many states as personal income tax collections showed significant declines in the second quarter of 2014. However, the declines were much anticipated and were driven by the temporary bubble in income tax collections, which we believe was mostly attributable to the so-called federal “fiscal cliff” (when many taxpayers shifted income from tax year 2013 to tax year 2012 to minimize federal tax liability).

Read More...

© 2013 SMRI