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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

Third Quarter Sales Up +3.8%

Clear Indication of a Market Turnaround

Date: December 31, 2015

Results are in from our third quarter survey of school marketers. Overall third quarter 2015 sales are reported to be up +3.8% from last year. This follows a first quarter that was reported up +4 % and a second quarter that was reported to be up +3.4%. This is the strongest school market and the first with three consecutive quarters of consistent growth that we’ve seen in many years.

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Survey Finds Growing Anxiety Over Technology in Education

Educators Remain Optimistic About the Future

Date: December 31, 2015



Houghton Mifflin Harcourt released the first of what promises to be an annual survey entitled the HMH Educator Confidence Report. This survey of more than 1,000 classroom teachers, school administrators and district administrators from across the nation, suggests that the teaching profession in the United States is at a critical juncture.

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The State of Education Technology

Most Districts are Somewhere Between Traditional and Totally Digital

By Annie Teich

Date: December 31, 2015

Practically every district is implementing new technology of one sort or another. Some of it is teacher-student facing and some of it is network infrastructure or new software that achieves operational efficiencies. The new normal for K-12 schools and districts is continual change, and we can see that across the country. Here is a round-up of tech topics that will affect schools and districts throughout the 2015-2016 year.

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© 2015 SMRI