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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

The Outlook for 2015 and Beyond

This year's sales start is the strongest in 3 years.

Date: June 30, 2015

First quarter sales for 2015 were reported to be up +4% over last year. School marketers forecast Q2 sales will be up a whopping 7% over last year. Respondents remain bullish on the future forecasting that FY2015 sales will be up by +8%.

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NCES Releases 2015 Condition of Education

Twenty Percent of School-Age Children Living in Poverty

Date: June 30, 2015



The U.S. Congress has mandated that the National Center for Education Statistics (NCES) produce an annual report to help inform policymakers about the progress of education in the United States. Using data from across the center and from other sources of education data, The Condition of Education 2015 presents 42 key indicators on important topics and trends in U.S. education.

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K-12 Technology Leaders Make Slow Progress

2014 K-12 IT Leadership Survey

Date: June 30, 2015

CoSN’s (the Consortium for School Networking) 2014 K-12 IT Leadership Survey was sponsored by SchoolDude and conducted in partnership with MDR (Market Data Retrieval). The K-12 IT Leadership Survey tracks information on K-12 Ed tech priorities, IT leadership characteristics, staffing, and budget.

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