Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Selling Success in the School Market

The next purchasing cycle in the education market is about to begin. Are you prepared to succeed?

Oct 4, 2018

Bob Stimolo, president and founder of School Market Research Institute (SMRI), has the latest research to help you grow sales in the education market.

Bob will present the key marketing concepts that lead to success in a webinar especially for those marketing to schools and educators. In addition, he'll share:

  • Which are the most effective media
  • How to select the most responsive schools and educators
  • The best times to conduct your marketing campaigns

You'll also learn key findings from the latest market research conducted by SMRI.

Date: Thursday, October 18, 2018

Time: 9:30 a.m. Eastern

Price: $39.00 Join the eMarketing Learning Center at no charge and attend the webinar for FREE!

Register Today!

The Challenges of Selling Into Education

Sep 18, 2018

Navigating the K-12 procurement process is a big challenge for companies seeking to sell into this market, writes John Katzman, CEO of Noodle Markets, in an article for Huffington Post. It involves extensive research, documentation, time and patience. Katzman describes the process as “complex, bureaucratic, expensive, and opaque.”

Amazon's Footprint Grows in K-12 Purchasing

Should We Be Worried?

Sep 18, 2018

Amazon could receive up to $5.5 billion over the next 11 years through a cooperative purchasing contract used by cities, counties, and school districts alike - and that’s got some people fired up.