Keeping Pace with the K-12 School Market
...and how you can stay one step ahead.
 

The school market is in the midst of significant changes. These changes provide both challenges and opportunities. Don’t let a lack of understanding of the state of the school market put your promotion dollars at risk. Let School Market Research Institute (SMRI) give you a fresh and up-to-the-minute perspective on marketing to today’s educators.

This new comprehensive day-long program will focus on the latest trends and how they are effecting or are predicted to impact the marketplace including:

• How the economy is changing the way schools and districts spend
• How the new administration will change No Child Left Behind Legislation
• Recent sales growth statistics for K-12 publishers and school supply companies
• 5-year K-12 enrollment projections by region
• The latest school construction projections
• Current buying habits

Attendees will also learn up-to-the-minute marketing techniques that have proven effective in the current climate of the school market such as:

• State-of-the-art list selection techniques
• Creating motivational offers that appeal to today’s educators
• Incorporating search engines and e-mail marketing
• Testing and tracking successfully
• Choosing the most productive media
• What educators expect when they visit your website

The program is conducted by Bob Stimolo, President of SMRI. Bob has accumulated over 35 years of experience in direct marketing to schools and has helped plan and execute thousands of promotion campaigns. He is the publisher of School Marketing Newsletter and co-author of Marketing To Schools: A Textbook for the Education Market. Bob regularly conducts seminars on school marketing and frequently speaks at trade association meetings. He is the official school market consultant of the National School Supply and Equipment Association (NSSEA) and contributes a regular column on marketing to Essentials, an NSSEA publication. Bob holds a B.A. from the University of Connecticut and an M.B.A. from the University of Hartford. No other seminar leader is better qualified to help you solve the challenges you face in today’s education market.

Joining Bob is Account Executive Leah Ackerman. During her nearly 10 years with SMRI, Leah has helped a variety of clients mail millions of promotion pieces successfully and on time. In addition, she is a pro at researching and recommending education mailing lists to make sure each client mails the very best lists currently available for their particular situation. Leah shares her expertise in list selection including how to reduce selection costs, the advantages of outside lists, and what’s new that works.

Who Should Attend

This seminar will provide a fresh and up-to-the-minute perspective for anyone involved in the school market including proprietors, marketing directors, and product managers. It’s also an excellent training and development program for marketing assistants, creative directors, copywriters, and assistant product managers. Marketers with experience in other industries will learn exactly what is similar as well as what makes the school market so unique.

A Note to Previous Attendees

School marketing has changed dramatically over the last few years and our work with clients and our primary research keeps us at the forefront of change. If it is more than 2 years since you attended a program, please come back. It’s a whole new world! (Ask about our special discount for repeat attendees.)