The Economy is Changing the K-12 School Market Spending Process.
Learn how you can stay one step ahead.
 

The school market is in the midst of significant changes. These changes provide both challenges and opportunities. Don’t let a lack of understanding of the school market put your promotion dollars at risk. Let School Market Research Institute (SMRI) give you a fresh and up-to-the-minute perspective on marketing to today’s educators.

This new comprehensive day-long program will focus on the latest trends and how they are effecting or are predicted to impact the marketplace including:

• How the economy is changing the way schools and districts spend
• How school marketers are responding to budget deficits
• What’s the prognosis for the 2009-2010 school year?
• Ways to reinvent your marketing programs for a competitive edge
• Marketing strategies to survive the recession
• Recent sales growth statistics for K-12 publishers and school supply companies
• Recent sales growth statistics for preschool, elementary, middle, high schools, colleges, and library markets

Attendees will also learn up-to-the-minute marketing techniques that have proven effective in the current climate of the school market such as:

• How to reduce promotion volume while holding sales constant
• Creating motivational offers that appeal to today’s educators
• How to implement an email marketing program to customers
• Important concepts to test and how to measure the results
• Choosing the most productive media
• What educators expect when they visit your website

The program is conducted by Bob Stimolo, President of SMRI. Bob has accumulated over 35 years of experience in direct marketing to schools and has helped plan and execute thousands of promotion campaigns. He is the publisher of School Marketing Newsletter and co-author of Marketing To Schools: A Textbook for the Education Market. Bob regularly conducts seminars on school marketing and frequently speaks at trade association meetings. He is the official school market consultant of the National School Supply and Equipment Association (NSSEA) and contributes a regular column on marketing to Essentials, an NSSEA publication. Bob holds a B.A. from the University of Connecticut and an M.B.A. from the University of Hartford. No other seminar leader is better qualified to help you solve the challenges you face in today’s education market.

Who Should Attend

This seminar will provide a fresh and up-to-the-minute perspective for anyone involved in the school market including proprietors, marketing directors, and product managers. It’s also an excellent training and development program for marketing assistants, creative directors, copywriters, and assistant product managers. Marketers with experience in other industries will learn exactly what is similar as well as what makes the school market so unique.

A Note to Previous Attendees

School marketing has changed dramatically over the last few years and our work with clients and our primary research keeps us at the forefront of change. If it is more than 2 years since you attended a program, please come back. It’s a whole new world!