Conveniently Located

• The program is held at School Market Research Institute in Haddam, Connecticut, just a short drive from Bradley International Airport in Hartford.

Suggested Dress Code

• Relaxed, business casual is the suggested dress code.

Breakfast and Lunch are Included

• Complimentary continental breakfast will be served before the program.
• A complimentary network luncheon is included. Meet with other attendees and establish your own network of school marketers.
• Complimentary refreshments are served at morning and afternoon breaks.

How the Latest Trends in Education are Effecting the Market

• Is the recession over?
• What is the impact of ARRA stimulus spending?
• How will Race to the Top change the education market?
• What major changes will we see in the reauthorization of NCLB?
• How to reinvent your marketing to succeed in today’s market.
• How other school marketers have fared over the past year.

School Secretaries Reveal the Secrets of School Buying Habits
Based on a recent survey of elementary and secondary school secretaries.

• When schools begin to make purchasing decisions.
• The best times for schools to receive direct mail promotions.
• When school secretaries receive orders from educators.
• Types of institutional buying including differences between larger and smaller purchases.
• When teachers spend out-of-pocket and what they buy.

Winning List Strategies

• How to reduce promotion volume while holding sales constant.
• How to promote customers effectively.
• How to maintain a comprehensive customer file and why it's important.
• Using building demographics to select the most productive schools.
• Using multiple list sources to expand your universe and improve results.
• Using response characteristics to select the best educator names.
• Determining which teachers are most likely to purchase supplemental materials.

How to Test and Track the Results

• Effective tracking techniques to measure promotion efforts.
• How to test and track different offers.
• How to test and track lists.

Merchandising Products for Maximum Appeal

• The critical differences of selling to committees vs. individuals.
• Creating winning offers that appeal to today’s educators.
• How to write and design effective promotion materials.

Increase Revenue With a Media Mix

• Which direct mail formats yield the best results.
• How educators learn about educational products and get information about new products.
• Channels through which educators purchase most of their materials and supplies.
• Online purchasing activity by educators.
• Tips for successful e-commerce web sites.
• How to implement an e-marketing program to customers.