Conveniently Located

• The program is held at the Sheraton Hotel located between the main gates at Hartford Springfield’s Bradley International Airport. No taxi or ground transportation necessary. Walk off your plane and into the hotel lobby.

Suggested Dress Code

• Relaxed, business casual is the suggested dress code.

Breakfast and Lunch are Included

• Complimentary continental breakfast will be served before the program.
• A complimentary network luncheon is included. Meet with other attendees and establish your own network of school marketers.
• Complimentary refreshments are served at morning and afternoon breaks.

How the Latest Trends in Education are Effecting the Market

• How the economy is changing the way schools and districts spend.
• How the new administration will change No Child Left Behind (NCLB) legislation.
• Industry trends based on a recent survey of school marketers including sales growth of educational publishers and school supply companies.

School Secretaries Reveal the Secrets of School Buying Habits
Based on a recent survey of elementary and secondary school secretaries.

• When schools begin to make purchasing decisions.
• The best times for schools to receive direct mail promotions.
• When school secretaries receive orders from educators.
• Types of institutional buying including differences between larger and smaller purchases.
• When teachers spend out-of-pocket and what they buy.

Winning List Strategies

• How to promote customers effectively.
• How to maintain a comprehensive customer file and why it's important.
• Using building demographics to select the most productive schools.
• Using multiple list sources to expand your universe and improve results.
• Using response characteristics to select the best educator names.
• Determining which teachers are most likely to purchase supplemental materials.

How to Test and Track the Results

• Effective tracking techniques to measure promotion efforts.
• How to test and track different offers.
• How to test and track lists.

Merchandising Products for Maximum Appeal

• The critical differences of selling to committees vs. individuals.
• Creating winning offers including the use of product benefits, special pricing, or premiums.
• How to write and design effective promotion materials.

Increase Revenue With a Media Mix

• Which direct mail formats yield the best results.
• How educators learn about educational products and get information about new products.
• Channels through which educators purchase most of their materials and supplies.
• Online purchasing activity by educators.
• Tips for successful e-commerce web sites.
• Enhancing results through economical email marketing.