Actual Q2 Sales 9% Better Than Forecast
The Covid19 Pandemic was forecast to drop Ed Market second quarter sales by 35%. However, survey respondents reported actual sales declines of 26%. The overall sales forecast for Q3 is -13% and the 2020 full year forecast is -17%. That is encouraging in light of the many unknowns regarding school openings and the amount of remote teaching that will take place.
2020 May Prove Our Biggest Marketing Challenge
We are all hopeful that the back-to-school season will find educators ordering classroom materials and supplies as they have in the past. If schools remain open throughout the fall, teachers will need the instructional materials they are used to teaching with.
Learn How School Marketers Are Surviving the Pandemic!
Our first quarter survey of school marketers showed overall sales down -4%, but our respondents saw the devastating potential of Covid-19 on the school market. Consequently, their forecast for the second quarter was -35% relative to prior year. What actually happened?