News

A Strong Case for a Market Comeback

Second quarter sales beat forecast by +70%.

Aug 3, 2021

Results from the second quarter survey of school marketers reveals a dramatic improvement overall.

Read More


Education Market Comeback Underway

Jul 21, 2021

For the first time since the pandemic struck, there is convincing evidence that the school market is making a return to a new normal. In our most recent quarterly survey of school marketers, respondents forecast a 15% sales increase for full year 2021 sales. The majority of participants expressed the belief that sales would begin to improve by summer and that the Biden administration policies would contribute to improving sales.

Read More


The Art of Copywriting

HOW is just as important as WHAT you say.

Jan 26, 2021

Most people don’t want to read catalogs.  They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business.  It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.

Read More