Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Will Remote Learning Destroy Your Business?

Learn How School Marketers Are Surviving the Pandemic!

Jun 17, 2020

Our first quarter survey of school marketers showed overall sales down -4%, but our respondents saw the devastating potential of Covid-19 on the school market.  Consequently, their forecast for the second quarter was -35% relative to prior year.  What actually happened?  Only school market executives like you know the answer.

Only participants will see the results of this survey.

Sign up to receive our 16 question survey that takes less than 90 seconds to complete.  The survey will be emailed to you starting July 7th.  Only participants will receive the detailed results by 4 different industry segments:

- All companies selling to schools and educators
- School supply companies only
- Furniture companies only
- Publishing companies only

Results are also tabulated by 4 different PK-12 market segments:

- Early Childhood
- Elementary
- Middle/Jr. High
- Sr. High

Please sign up right now to receive your link to the survey.  There is no charge for this service and all individual responses are held in strict confidence.

Bob Stimolo

President, School Market Research Institute, Inc.

P.S.  Please invite a senior colleague from another school marketing company to sign up to take the survey. The more participants, the better the data.

A Tough Q2 for School Marketers

Actual Q2 Sales 9% Better Than Forecast

Aug 14, 2020

The Covid19 Pandemic was forecast to drop Ed Market second quarter sales by 35%.  However, survey respondents reported actual sales declines of 26%.  The overall sales forecast for Q3 is -13% and the 2020 full year forecast is -17%.  That is encouraging in light of the many unknowns regarding school openings and the amount of remote teaching that will take place.

Your Best Ever Back-to-School Catalog

2020 May Prove Our Biggest Marketing Challenge

Jul 15, 2020

We are all hopeful that the back-to-school season will find educators ordering classroom materials and supplies as they have in the past. If schools remain open throughout the fall, teachers will need the instructional materials they are used to teaching with.

Will Remote Learning Destroy Your Business?

Learn How School Marketers Are Surviving the Pandemic!

Jun 17, 2020

Our first quarter survey of school marketers showed overall sales down -4%, but our respondents saw the devastating potential of Covid-19 on the school market.  Consequently, their forecast for the second quarter was -35% relative to prior year.  What actually happened?