School Market Research Institute, Inc. Clients
Since 1980, SMRI has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. Our depth of experience in the PK-12 marketplace is unparalleled.
We have ongoing input regarding what is working in the education market. We ONLY work with school marketers and have been doing so for over 40 years. We can help you develop offers that work, creative that has a successful track record, and postal and email lists targeted at educators with discretionary funds to spend. Let us help with your next campaign. Reach out to Bob Stimolo at rstimolo@smriinc.com today.
Here's what some of our customers have to say:
“I have had the pleasure of working with the School Market Research Institute (SMRI) for nearly 20 years, and in that time, my experiences with Bob and his team have been nothing short of exceptional. The combination of their friendly demeanor and professional approach makes them a standout in the industry.
On the consulting side, particularly regarding our mailing list needs, SMRI has been invaluable. They have consistently helped us refine and iterate our lists based on thorough measurement and analysis of past performance. Their commitment to the Plan, Execute, Measure, and Correct methodology has instilled great confidence in our mail plan, ensuring a high likelihood of achieving our desired ROI.
In addition to their expertise, working with SMRI is simply a pleasure. They are responsive, reliable, and always focused on our success.” Rob Bonczkiewicz, Marketing/eCommerce Manager - Becker's School Supplies
“Sundance Newbridge Publishing has been a long-term client of School Market Research Institute, Inc. They have provided valuable insights and guidance in our marketing efforts to the K-12 school market. They have guided us in managing our customer and prospect mailing strategies. They have always taken an interest in understanding our products and how they are positioned and work closely with us to identify the best names to mail to. They assist us in evaluating the ROI for our mailing activities and to regularly update and define who our best customers and prospects are. They have provided a significant amount of value add over the past 18 years and no doubt is the underlying reason why we have had a strong and continuous relationship.” Paul Konowitch, President & CEO - Sundance Newbridge Publishing
"SMRI has been a fantastic company to work with over many, many years. We enjoyed our relationship with Bob and Kathleen and have no hesitations deferring to their expertise. As the business has changed, including the nature of our marketing, SMRI has been there every step of the way to guide us and provide us with the solid, clean data and market research that has helped bring us to the next levels in sales. Thank you!" Matt Landheer - Success by Design, Inc.
“Always an amazing resource, we have been relying on the information from School Market Research Institute for many, many years. Bob and Kathleen are invaluable when it comes to sourcing the right list of clients and the optimum timing to send out our catalog.” Julie Azuma - Different Roads to Learning
“We have been working with School Market Research Institute for many years. [Their] insight into the school market and attention to detail makes them an important part of our marketing strategy and budget. Whether planning our bi-yearly catalog mailings or individual email campaigns, SMRI has been, and continues to be, our go-to resource.” Brad Scharf - Remedia Publications
Our clients include:
American Dairy Council |
American Education Corporation |
The American Federation of Teachers AFL-CIO |
American Library Association | American Time & Signal Company | Annenberg Institute for School Reform |
Applause Learning Resources | Becker's School Supplies | Brodart Library Supplies & Furnishings |
Brookes Publishing Co. | Bureau for At-Risk Youth, The | Carolina Biological Supply Co. |
Carson-Dellosa Publishing | Charlesbridge Publishing | Children's Better Health Institute |
Children's Television Workshop | City Creek Press | Classical Comics Limited |
Classroom Complete Press | Committee for Children | Community Intervention, Inc. |
Coole School | Corwin Press, Inc. | Creative Classroom |
Cricket Magazine Group | Current History Magazine | Dairy Council of California |
Dairy Council of Wisconsin | Delta Education | Different Roads To Learning |
Discover Films | Disney Books By Mail | Educational Insights |
Educational Paperback Association | Educators Publishing Service | Encyclopedia Britannica |
Epic! Creations Inc. | Essential Skills Software Inc. | ETA Cuisenaire |
Evan-Moor Educational Publishers | Films for the Humanities and Sciences | Fitness Finders, Inc. |
Flaghouse, Inc. | Frank Schaffer Publications | Free Spirit Publishing, Inc. |
Gaylord Brothers | Gesell Institute | Gopher Sport |
Guideposts Inc. | Hayes School Publishing Co., Inc. | Hazelden Information & Education Services |
Highlights for Children | Highsmith Company | Holcombs Educational Materials |
Human Relations Media | Innovative Learning Concepts | J. L. Hammett Company |
Jones School Supply Co. | Jonti-Craft | Junior Tours |
Kaeden Publishing | Kaplan Early Learning Co. | Kids Discover |
Kimbo Educational | Laubach Literacy International | LeapFrog Enterprises |
Learning Resources, Inc. | Learning Wrap-Ups | Markerboard People |
The Marvel Group | The Math Essentials | McDougal Littell |
McGraw-Hill Children's Pub. | Metropolitan Opera Guild | Michigan State University |
Monarch Teaching Technologies, Inc. | Museum of Science | National Autism Resources |
National Council for Teachers of Mathematics | National Dairy Council | National Geographic Society |
National Middle School Association | National Professional Resources, Inc. | National Science Teachers Association |
National Staff Development Council | National Theatre of the Deaf | Nationwide Learning, LLC |
New England Dairy Council | Newsweek, Inc. | Nick Jr. Magazine |
National School Supply and Equipment Association | National Science Teachers Association | Oregon Dairy Council |
Oxford University Press | Pacific Lutheran University | Peachtree Publishing Company Inc. |
Phoenix Marketing Group LTD | Really Good Stuff, Inc. | Remedia Publications |
Rosen Publishing Group | S & S Worldwide | Saddleback Educational Pub. |
Scholastic Books Clubs | School Specialty, Inc. | Smekens Education Solutions, Inc. |
Social Studies School Service | Sports Illustrated for Kids | SRA/McGraw-Hill |
Stanford University | Steck-Vaughn Company | Success by Design, Inc. |
Sunburst Visual Media | Sundance Newbridge Publishing | Teacher Created Materials |
Teachers' School Supply | Texas Tech University | Time for Kids |
Toledo Physical Education Supply Company | TouchMath Acquisition, LLC | Treasure Bay, Inc. |
Tunxis Community College | Tuskegee University | University of Albany, School of Ed |
University of Dayton | University of Minnesota Press | University of Phoenix |
US News and World Report | Utah State University | Wall Street Journal Classroom Edition |
Ward's Natural Science | Websters International | Weekly Reader Corporation |
Western Dairy Council | World Almanac Education | World Book Direct Marketing |
Worthington Direct Inc. | Yale University - The School of the 21st Century |