Jul 21, 2021
For the first time since the pandemic struck, there is convincing evidence that the school market is making a return to a new normal. In our most recent quarterly survey of school marketers, respondents forecast a 15% sales increase for full year 2021 sales. The majority of participants expressed the belief that sales would begin to improve by summer and that the Biden administration policies would contribute to improving sales.
Market Growth Anticipated!
Apr 22, 2021
Recently the National Center for Education Statistics (NCES) released Projections of Education Statistics to the year 2028. It is a good starting point from which to build a five-year plan. It provides projections for preschool through college of enrollments, staffing, budgets, and much, much more.
HOW is just as important as WHAT you say.
Jan 26, 2021
Most people don’t want to read catalogs. They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business. It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.