SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.
The education market has several unique characteristics. Each year the market “renews” itself. Each grade and subject has a new group of students. High school graduates move out making room for new students to enter at the preschool and elementary grades. This “renewal” process maintains demand for products and services.
SMRI’s quarterly survey of school marketers clearly demonstrates a strong market comeback. The 2022-23 school year should be a strong one for those who provide materials and services for schools and educators.
In 2026, kindergarten enrollment will decline by 287,000 children, the result of a decline in the birth rate caused by Covid19. By the time this class completes grade 12, the total lost enrollment opportunity will reach 3.7 million.