Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

FREE Promotion Critique
It's time to start planning your promotions for the 2020 Winter/Spring season. SMRI has the most experience reaching PK-12 educators. You can benefit from our research and testing. Contact us for a FREE promotion critique. Call 1-800-838-3444 or email rstimolo@smriinc.com.

Educators Are People Too!

Follow Consumer Marketers for Sales Success

Sep 23, 2019

Educators are people like you and I.  They are attracted to products and services that make them more successful, or make their jobs easier, or more fun.  They respond to special offers, sales and discounts.

Still Marketing by the Seat of Your Pants?

One Simple Tool that Helps You Rule

Sep 23, 2019

Imagine building a house with nothing but your hands, or making marketing decisions by throwing darts. That’s not too far afield from how many of us manage our marketing programs. However, there are marketing tools that will allow us to make more intelligent decisions about our strategies. Too few of us understand or make use of them.

The Five-Year Forecast for Education

A More Promosing 5 Years Ahead

Sep 23, 2019

The last five years have been a challenge for many companies selling educational products and services.  Overall enrollments and the number of teachers grew by less than one percent.  Public school pupil teacher ratios declined slightly and teacher new hires grew by just over one percent.