School Market Research Institute, Inc.

Since 1980, SMRI has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. Our depth of experience in the PK-12 marketplace is unparalleled.

We have ongoing input regarding what is working in the education market. We ONLY work with school marketers and have been doing so for over 40 years. We can help you develop offers that work, creative that has a successful track record, and postal and email lists targeted at educators with discretionary funds to spend. Let us help with your next campaign. Reach out to Bob Stimolo at rstimolo@smriinc.com today.

"I have had the pleasure of working with School Market Research Institute for nearly 20 years, and in that time, my experiences with Bob and his team have been nothing short of exceptional. The combination of their friendly demeanor and professional approach makes them a standout in the industry. Their commitment to the Plan, Execute, Measure, and Correct methodology has instilled great confidence in our mail plan, ensuring a high likelihood of achieving our desired ROI. In addition to their expertise, working with SMRI is simply a pleasure. They are responsive, reliable, and always focused on our success.”
Rob Bonczkiewicz, Marketing/eCommerce Manager - Becker’s School Supplies