Helping to bring quality education materials and services to schools for over 30 years.


Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

FREE List Critique
Still planning your promotions for the 2020 Winter/Spring season? SMRI has the most experience reaching PK-12 educators. You can benefit from our research and testing. Contact us for a FREE list selection critique. Call 1-800-838-3444 or email

2019 Sales Up +3% Compared to 2018's +1%

Amazon, SEO, and President Trump Moving the Numbers

Feb 5, 2020

Survey participants reported sales up by 2% for Q4 2019 - well below the forecast of +5%.

Educators Are People Too!

Follow Consumer Marketers for Sales Success

Sep 23, 2019

Educators are people like you and I.  They are attracted to products and services that make them more successful, or make their jobs easier, or more fun.  They respond to special offers, sales and discounts.

The Five-Year Forecast for Education

A More Promosing 5 Years Ahead

Sep 23, 2019

The last five years have been a challenge for many companies selling educational products and services.  Overall enrollments and the number of teachers grew by less than one percent.  Public school pupil teacher ratios declined slightly and teacher new hires grew by just over one percent.