Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

We are here for you:  Free counsel for today's market.
The world-wide pandemic of coronavirus has completely altered virtually every aspect of our lives, including the education market. There is a growing market for educational products that can be accessed remotely. Offering these products and services at greater discounts than normal, at cost, or free of charge can build long-term goodwill and brand loyalty. Promoting these offers to your house file via email is the most efficient way to quickly reach your customers. While these efforts may not generate significant sales, they will let your customers know that you are supporting them during this crisis.
Our office will remain closed as we practice social distancing but we continue to work remotely for you. If you would like more counsel regarding developing an email campaign to your house file or any other school marketing issue, we are available at no cost. Email Bob Stimolo at rstimolo@smriinc.com or Kathleen Bill at kbill@smriinc.com.

Trump FY21 Education Budget Slashes K-12 Funding

Mar 3, 2020

The Trump administration's FY21 budget plan calls for block granting the major programs of the Every Student Succeeds Act (ESSA) and to cut overall funding for them by 20% ($4.7 billion). The net result would be the elimination of dedicated funding for professional development (Title II), a well-rounded education (Title IV), and out-of-school opportunities under the 21st Century Community Learning Centers.

Starting Times for U.S. Public High Schools

Mar 2, 2020

The National Center for Education Statistics (NCES) released a new study of school start times for public high schools in the United States by selected characteristics and state.

2019 Sales Up +3% Compared to 2018's +1%

Amazon, SEO, and President Trump Moving the Numbers

Feb 5, 2020

Survey participants reported sales up by 2% for Q4 2019 - well below the forecast of +5%.