Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
Do you market a product that parents purchase to help their children succeed in school? If so, you might consider a program to reach parents through teachers. Here are the necessary ingredients to qualify for a successful “through the teacher” campaign.
MCH Strategic Data (MCH) reaches out to K-12 public school principals annually to get a temperature check on the state of K-12 education. From this information it is possible to anticipate trends and the impact of changes in our schools and districts.
Nor Should Be Your Marketing Investment
Four decades of marketing to schools and educators have convinced me that the affluence of the community in which a school is located is critical to the success of any marketing effort