Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

These Governors Are Calling for Teacher Pay Raises

Mar 5, 2019

Amid threatened teacher strikes and budget surpluses, more than 15 governors so far this year have recommended that their state boost teachers’ pay, according to an Education Week analysis of State of the State addresses.

The Teaching Profession in 2018

In Charts

Feb 12, 2019

The year 2018 will go down in history as a milestone year for the teaching profession.

In six states, tens of thousands of teachers walked out of their classrooms to protest low salaries and cuts to school funding. Nearly 180 current classroom teachers ran for their state legislatures on a platform centered around funding education, and 43 of those teachers were elected. Suddenly, the whole country seemed to be talking about how underpaid and overworked teachers are. No wonder some deemed 2018 as the "year of the teacher."

New Data on Enrollment and Staffing in Public Schools and Districts

Jan 31, 2019

In the 2016-17 school year, the number of students for every full-time equivalent teacher in public schools was 16.0, unchanged from the previous school year.