Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Selling Through the Teacher

Jun 18, 2019

Do you market a product that parents purchase to help their children succeed in school? If so, you might consider a program to reach parents through teachers. Here are the necessary ingredients to qualify for a successful “through the teacher” campaign.

2019 Principals Assessment of Education

Jun 17, 2019

MCH Strategic Data (MCH) reaches out to K-12 public school principals annually to get a temperature check on the state of K-12 education. From this information it is possible to anticipate trends and the impact of changes in our schools and districts.

All Schools Are Not Equal

Nor Should Be Your Marketing Investment

Jun 11, 2019

Four decades of marketing to schools and educators have convinced me that the affluence of the community in which a school is located is critical to the success of any marketing effort