SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.
Is there a shortage of teachers? Yes and no. According to an article on npr.org, we have more teachers now than we did before the pandemic and we have fewer students. However, qualified special education, science, and math teachers are scarce (6 things to know about U.S. teacher shortages and how to solve them, Cory Turner and Nicole Cohen).
The education market has several unique characteristics. Each year the market “renews” itself. Each grade and subject has a new group of students. High school graduates move out making room for new students to enter at the preschool and elementary grades. This “renewal” process maintains demand for products and services.
SMRI’s quarterly survey of school marketers clearly demonstrates a strong market comeback. The 2022-23 school year should be a strong one for those who provide materials and services for schools and educators.