Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC.

SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.

Education Market Making A Comeback

Q1 Actual Sales 13 Points Better Than Forecast

Apr 23, 2021

First quarter sales results are in and they are encouraging. The overall Q1 forecast was -12%, but the actual was +1%, 13% better than forecast.

Read More


New Teacher Hires on the Upswing

Market Growth Anticipated!

Apr 22, 2021

Recently the National Center for Education Statistics (NCES) released Projections of Education Statistics to the year 2028.  It is a good starting point from which to build a five-year plan.  It provides projections for preschool through college of enrollments, staffing, budgets, and much, much more.

Read More


The Art of Copywriting

HOW is just as important as WHAT you say.

Jan 26, 2021

Most people don’t want to read catalogs.  They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business.  It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.

Read More