SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.
Please feel free to contact me of you are looking for specific advice on how to get a better return from your promotion efforts. We are educational mailing list experts and a full-service direct marketing agency. I'm certain that the information we can share will help improve your marketing success. Email me at rstimolo@smriinc.com and we will contact you to schedule a FREE call.
Bob Stimolo
Our survey of education sales for 2023 showed a modest improvement over the prior year. Some interpret that to mean that the market has stagnated. However, the National Center for Education Statistics projects that the number of teachers and total spending in grades PK through 12 will grow by 2% per year.
Is there a shortage of teachers? Yes and no. According to an article on npr.org, we have more teachers now than we did before the pandemic and we have fewer students. However, qualified special education, science, and math teachers are scarce (6 things to know about U.S. teacher shortages and how to solve them, Cory Turner and Nicole Cohen).