Q3 up +22%, YTD up +26%
Oct 25, 2021
The numbers are in and they are encouraging. Overall, the Q3 actual school market sales were +22%, three points better than the forecast of +19%. Actual school market sales for YTD 2021 were +26%, The Q4 forecast is +16% and the FY2021 forecast is +29%.
Focus on the benefits of your product or service.
Oct 20, 2021
Together, copy and design represent the resources available to us to communicate our products and services through direct mail and email. A good designer can make a copywriter appear brilliant, and vice versa.
HOW is just as important as WHAT you say.
Jan 26, 2021
Most people don’t want to read catalogs. They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business. It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.