Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC.

SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.

Education Market Comeback Underway

Jul 21, 2021

For the first time since the pandemic struck, there is convincing evidence that the school market is making a return to a new normal. In our most recent quarterly survey of school marketers, respondents forecast a 15% sales increase for full year 2021 sales. The majority of participants expressed the belief that sales would begin to improve by summer and that the Biden administration policies would contribute to improving sales.

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New Teacher Hires on the Upswing

Market Growth Anticipated!

Apr 22, 2021

Recently the National Center for Education Statistics (NCES) released Projections of Education Statistics to the year 2028.  It is a good starting point from which to build a five-year plan.  It provides projections for preschool through college of enrollments, staffing, budgets, and much, much more.

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The Art of Copywriting

HOW is just as important as WHAT you say.

Jan 26, 2021

Most people don’t want to read catalogs.  They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business.  It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.

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