Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

We have ongoing input regarding what is working in the education market.  We ONLY work with school marketers and have been doing so for 40 years. We can help you develop offers that work, creative that has a successful track record, and postal and email lists targeted at educators with discretionary funds to spend. Let us help you with your next campaign. Please email Bob at rstimolo@smriinc.com.

Overall Survey Respondents Report Q4 Sales Down -12%

Sales Forecast for Q1 2021 Also -12%

Feb 12, 2021

Results are in for 2020 and the picture overall is one of improvement.  The year has been a roller coaster ride for most respondents.

The Art of Copywriting

HOW is just as important as WHAT you say.

Jan 26, 2021

Most people don’t want to read catalogs.  They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business.  It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.

School Marketers Struggle with Covid Impact in Q3

Comeback Anticipated for Fourth Quarter 2020

Oct 27, 2020

Overall, school marketers anticipate a comeback in the fourth quarter of this year.  Few companies expect a complete return to “normalcy” by year-end.  Nevertheless, virtually all school marketers believe they will see an improving trend and a much better fourth quarter.