Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
Nor Should Be Your Marketing Investment
Four decades of marketing to schools and educators have convinced me that the affluence of the community in which a school is located is critical to the success of any marketing effort
Training, experimentation lacking
Despite continued hype, K-12 educators remain skeptical that new technologies will transform public schooling or dramatically improve teaching and learning.
Amid threatened teacher strikes and budget surpluses, more than 15 governors so far this year have recommended that their state boost teachers’ pay, according to an Education Week analysis of State of the State addresses.