Helping to bring quality education materials and services to schools for over 30 years.


Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Here ere are important reasons why you should mail this fall.
- There is still a lot of money normally spent by this time of year that schools and educators have not spent.
- Money is available from new budgets that rolled over on July1 .
- There is $13 billion in federal bailout money available for education.
- Many companies are not mailing so there will be less competition for those who do.
Schools are going to spend the money they get regardless of whether students return to school. In 2011-12, following the banking crisis the Obama administration pumped some $70 billion in federal funds into education. It was a banner year for school marketers.
If you're thinking of just mailing to your customers, keep in mind that you will experience a decline in sales because customer files diminish each year in the neighborhood of 20%-30%. You will not have any way to replenish that without prospecting.
Let us help you develop a direct mail campaign. Please email Bob at

Will Remote Learning Destroy Your Business?

Learn How School Marketers Are Surviving the Pandemic!

Jun 17, 2020

Our first quarter survey of school marketers showed overall sales down -4%, but our respondents saw the devastating potential of Covid-19 on the school market.  Consequently, their forecast for the second quarter was -35% relative to prior year.  What actually happened?

Public Elementary School Enrollments Projected to Grow by 1 Million Students!

Most of that growth will be in just 10 states.

Apr 21, 2020

According to the Projections for Education Statistics to 2027, published by the National Center for Education Statistics (NCES), student enrollments for all grades in public schools will increase by 2.1% from 2020 to 2027.  Enrollments in grades PK-8 will grow by 2.7%.  Enrollments in grades 9-12 will decline by 1.0%.

Starting Times for U.S. Public High Schools

Mar 2, 2020

The National Center for Education Statistics (NCES) released a new study of school start times for public high schools in the United States by selected characteristics and state.