Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
Winter/Spring 2021 Update
Our third quarter survey of school marketers provided unique insights regarding the impact the COVID19 pandemic is having on our industry. Overall, school marketers anticipate a comeback in the fourth quarter of this year. Few companies expect a complete return to "normalcy" by year-end. Nonetheless, virtually all school marketers believe they will see an improving trend and a much better fourth quarter.
One of the models emerging in the market involves teachers going to school in order to make use of the technology and students attending class remotely. In these schools, teachers are accessing their mailboxes along with their email.
According to the survey, 51% of respondents are not planning to mail in January 2021. For those companies that do mail there will be a significant decrease in competition in the mailbox. With more and more teachers attending school and fewer companies making mailings there is an opportunity to recover some of the lost revenues by mailing in the upcoming winter/spring season.
We have ongoing input regarding what is working in the education market. We ONLY work with school marketers and have been doing so for 40 years. We can help you develop offers that work, creative that has a successful track record, and postal and email lists targeted at educators with discretionary funds to spend. Let us help you with your next campaign. Please email Bob at email@example.com.
Comeback Anticipated for Fourth Quarter 2020
Overall, school marketers anticipate a comeback in the fourth quarter of this year. Few companies expect a complete return to “normalcy” by year-end. Nevertheless, virtually all school marketers believe they will see an improving trend and a much better fourth quarter.
Coping with Covid19
SMRI has been conducting a quarterly survey of school marketers for several years. This year, the survey provides a unique insight into the impact the Covid19 pandemic is having on our industry.
Learn How School Marketers Are Surviving the Pandemic!
Our first quarter survey of school marketers showed overall sales down -4%, but our respondents saw the devastating potential of Covid-19 on the school market. Consequently, their forecast for the second quarter was -35% relative to prior year. What actually happened?