Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

FREE Promotion Critique
Soon it will be time to plan your promotions for the 2020 Winter/Spring season. SMRI has the most experience reaching PK-12 educators. You can benefit from our research and testing. Contact us for a FREE promotion critique. Call 1-800-838-3444 or email rstimolo@smriinc.com.

Are You Building Your Brand or Selling Your Products?

Aug 9, 2019

Building brand is an attractive notion, but for most school marketers it is a poor investment. Building brand is a long-term, multi-media investment that only the largest companies can afford.  Most of us need to focus on selling our products.

Let's Make A Deal

Deals Deliver More Sales

Aug 7, 2019

Educators receive hundreds of mail order solicitations over the course of the year. Much of this mail is concentrated in August, January, and March.

Most recipients of direct mail try to dispense with it as quickly as possible. Often it’s sorted into three groups:  1) “read it now”, 2) “read it later”, or 3) “toss it out.” The mail that ends up in the “read it now” group is most likely to yield a response. Obviously, the “toss it out” group is not going to deliver any response, and few find the time to review the “read it later” group.

Selling Through the Teacher

Jun 18, 2019

Do you market a product that parents purchase to help their children succeed in school? If so, you might consider a program to reach parents through teachers. Here are the necessary ingredients to qualify for a successful “through the teacher” campaign.