Helping to bring quality education materials and services to schools for over 30 years.


Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

Now is the time to put the wheels in motion for your upcoming direct mail campaign. Educators postponed their Spring purchases but now it's time for them to move forward and make decisions. Your promotion material should arrive in schools and district offices during the summer and/or early fall. If you would like to know what others are doing or seek advice on what you should do, please email Bob at to schedule a free conference call.

Will Remote Learning Destroy Your Business?

Learn How School Marketers Are Surviving the Pandemic!

Jun 17, 2020

Our first quarter survey of school marketers showed overall sales down -4%, but our respondents saw the devastating potential of Covid-19 on the school market.  Consequently, their forecast for the second quarter was -35% relative to prior year.  What actually happened?

Public Elementary School Enrollments Projected to Grow by 1 Million Students!

Most of that growth will be in just 10 states.

Apr 21, 2020

According to the Projections for Education Statistics to 2027, published by the National Center for Education Statistics (NCES), student enrollments for all grades in public schools will increase by 2.1% from 2020 to 2027.  Enrollments in grades PK-8 will grow by 2.7%.  Enrollments in grades 9-12 will decline by 1.0%.

Starting Times for U.S. Public High Schools

Mar 2, 2020

The National Center for Education Statistics (NCES) released a new study of school start times for public high schools in the United States by selected characteristics and state.