Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC.

SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.

FREE 1/2 Hour Consultation!

No other source can compare to our depth of experience in the PK-12 education marketplace.

Jan 10, 2024

Please feel free to contact me of you are looking for specific advice on how to get a better return from your promotion efforts. We are educational mailing list experts and a full-service direct marketing agency. I'm certain that the information we can share will help improve your marketing success. Email me at rstimolo@smriinc.com and we will contact you to schedule a FREE call.

Bob Stimolo

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The Teacher Workforce Has Changed

Is Your Marketing Keeping Up?

Oct 24, 2023

Is there a shortage of teachers?  Yes and no.  According to an article on npr.org, we have more teachers now than we did before the pandemic and we have fewer students.  However, qualified special education, science, and math teachers are scarce (6 things to know about U.S. teacher shortages and how to solve them, Cory Turner and Nicole Cohen).

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Copywriting for the Education Market

What your product or service does is as important as what it is.

Apr 19, 2023

The education market has several unique characteristics.  Each year the market “renews” itself.  Each grade and subject has a new group of students.  High school graduates move out making room for new students to enter at the preschool and elementary grades.  This “renewal” process maintains demand for products and services.

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