Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC.

SMRI works exclusively with companies that sell into the education market. Our marketing experience is unparalleled. We can help you create stronger offers, develop more effective promotion materials, and better target educators that are most likely to respond.

School Market Up and Running

Q3 up +22%, YTD up +26%

Oct 25, 2021

The numbers are in and they are encouraging.  Overall, the Q3 actual school market sales were +22%, three points better than the forecast of +19%.  Actual school market sales for YTD 2021 were +26%, The Q4 forecast is +16% and the FY2021 forecast is +29%.

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Let's Get Creative

Focus on the benefits of your product or service.

Oct 20, 2021

Together, copy and design represent the resources available to us to communicate our products and services through direct mail and email.  A good designer can make a copywriter appear brilliant, and vice versa.

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The Art of Copywriting

HOW is just as important as WHAT you say.

Jan 26, 2021

Most people don’t want to read catalogs.  They scan the front and back covers, they may turn a page, but their real objective is to put it in on a shelf, or in the trash, and move on to more pressing business.  It’s the job of the copywriter and the designer to thwart the reader’s goal and seduce his or her readership.

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