Helping to bring quality education materials and services to schools for over 30 years.

Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.

All Schools Are Not Equal

Nor Should Be Your Marketing Investment

May 8, 2019

Four decades of marketing to schools and educators have convinced me that the affluence of the community in which a school is located is critical to the success of any marketing effort

Ed-Tech Supporters Promise Innovations That Can Transform Schools. Teachers Not Seeing Impact

Training, experimentation lacking

Apr 23, 2019

Despite continued hype, K-12 educators remain skeptical that new technologies will transform public schooling or dramatically improve teaching and learning.

These Governors Are Calling for Teacher Pay Raises

Mar 5, 2019

Amid threatened teacher strikes and budget surpluses, more than 15 governors so far this year have recommended that their state boost teachers’ pay, according to an Education Week analysis of State of the State addresses.