Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online
Since 1980, SMRI, Inc. has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. We are proficient in reaching educators through direct mail, email, third party and social media programs. No other resource can compare to our depth of experience in the PK-12 marketplace.
Nor Should Be Your Marketing Investment
Four decades of marketing to schools and educators have convinced me that the affluence of the community in which a school is located is critical to the success of any marketing effort
The school market poses a number of challenges to marketers, but one of the most daunting is the ability to forecast sales with consistency. Many factors can influence how and when schools will spend their money.
Accurate forecasts are important to running a business efficiently. If your forecast is too high, more money is invested in having products (or services) available to meet the anticipated demand than is necessary, reducing the company’s profitability. On the other hand, if the forecast is too low, there is not enough product (or service staff) to fulfill orders resulting in delayed shipments, cancelled orders and unhappy customers, again affecting the company’s profitability.