Mine Customer Data

You can improve your promotion ROI by taking advantage of three unique marketing tools:

Regression Modeling: Using your sales and promotion data, we can calculate your ROI for each school and district in the marketplace. Learn which schools and districts perform best. Discover which should not be involved in your marketing plans at all. This powerful tool will focus your promotion and advertising investments where they are most likely to yield a return and improve profitability.

Customer Profile: We can provide a complete analysis of your customer file including sales by five institution types - public, private and Catholic schools, public school districts, and day care centers.  We can also show how your sales correlate to more than 20 school selection criteria including affluence, enrollment, technology budget, Title I allocation, and more.

Tag Your Customer Schools: We can tag your customer schools on an education database so you can target prospects in schools where you have customers. These prospects will perform better than prospects in other schools.