Mine Your Customers

School Market Research Institute, Inc., can develop a marketing approach to fit your budget and improve your promotion ROI by taking advantage of three unique marketing tools:

Regression Modeling: Using your sales and promotion data, we can calculate your ROI for each school and district in the marketplace. Learn which schools and districts perform best. Discover which should not be involved in your marketing plans at all. This powerful tool will focus your promotion and advertising investments where they are most likely to yield a return and improve profitability.

Customer Profile: We can provide a complete analysis of your customer file including sales by five institution types - public, private and Catholic schools, public school districts, and day care centers.  We can also show how your sales correlate to more than 20 school selection criteria including affluence, enrollment, technology budget, Title I allocation, and more.

Tag Your Customer Schools: We can tag your customer schools on an education database so you can target prospects in schools where you have customers. These prospects will perform better than prospects in other schools.

“[We have] been a long-term client of School Market Research Institute, Inc. They have provided valuable insights and guidance in our marketing efforts to the K-12 school market. They have guided us in managing our customer and prospect mailing strategies. They have always taken an interest in understanding our products and how they are positioned and work closely with us to identify the best names to mail to. They assist us in evaluating the ROI for our mailing activities and to regularly update and define who our best customers and prospects are. They have provided a significant amount of value add over the past 18 years and no doubt is the underlying reason why we have had a strong and continuous relationship.”

Paul Konowitch, President & CEO - Sundance Newbridge Publishing

Complete services include:

List Brokerage: We recommend the best way to select districts, schools, and educators using criteria that has a proven track record. We don't want you marketing to all educators, just the ones most likely to respond.

House File Data Cleansing: Your customer list is unique and the data cleansing process should be as well. Our software and the experience to apply it allow us to identify the most duplicates and provide the most accurate data.

Merge/Purge and Deduplication: Our merge/purge process is designed specifically for schools and effectively eliminates duplicate records between your list rentals and your house files. You cut waste from your promotion efforts and improve delivery.